DLG honors Agri Influencers at EuroTier 2024
Award ceremony held at Young Farmers Party at EuroTier, the leading trade fair for livestock farming
Last week, the DLG (German Agricultural Society) honored the winners of the “DLG Agri Influencer Award” for social media at the Young Farmers Party, held at the EuroTier 2024 trade fair for livestock professionals in Hanover, Germany. The awards, which were presented to both German speaking and international agricultural influencers in the categories: TikTok, Facebook/Instagram, YouTube – recognize high-quality agricultural social media channels that successfully reach the wide public.
Dr. Veronika Drexl, member of the Junge DLG (“Young DLG“) management team and Felix Hollmann, Chairman of the Junge DLG, together with Heike Zeller, Managing Director of aHEU and Chair of the jury of the DLG Agri Influencer Award, presented the awards at the Young Farmers’ Party, a traditional EuroTier event attracting more than 2,000 young farming enthusiasts.
“Social media allows farming professionals to enthuse about farming and to communicate directly with the public and, of course, with other farmers. Their creative energy is contagious and we are honored that the DLG is part of this endeavor,” Heike Zeller, Chairwoman of the jury. “Moreover, the messages are spot on and this means that practical agriculture moves closer to people who are not in touch with it.”
DLG Agri Influencer Award: Winners 2024
• DLG Best Agri TikToker International 2024
Kamil Marunowski @rolnik_na_kazda_okazje
Kamil Marunowski, who uses the profile name “Farmer for every Occasion”, comes from Pruszcz in Poland and currently has 139,500 followers on TikTok as @rolnik_na_kazda_okazje.
• DLG Best Agri TikToker in German 2024
Benjamin Schmidt @landwirt_kyf
Benjamin Schmidt “Farmer Benjamin” comes from Kyffhäuserland in Thuringia, Germany, and currently has 87,500 followers on TikTok as @landwirt_kyf.
• DLG Best Agri Instagrammer International 2024
Ayşe Öksüz @jerseyvet
Ayşe Öksüz comes from Eskişehir in Turkey and currently has 15,300 followers on Instagram: @jerseyvet.
• DLG Best Agri Instagrammer in German 2024
Klaas Meier @klaasmitk
Klaas Meier comes from Minden in East Westphalia, Germany, and currently has 34,700 followers on Instagram as @klaasmitk.
• DLG Best Agri YouTuber International 2024
Klemen Bobnar @BOBNAR7
Klemen Bobnar comes from Voglje in Slovenia and currently has 32,200 followers on YouTube as @BOBNAR7.
• DLG Best Agri YouTuber in German 2024
Cevin Lorenzen @sh.farming20
Cevin Lorenzen comes from Rethwisch in Schleswig-Holstein, Germany, now studies in Kiel again after working a few months in Australia and in Mecklenburg-Vorpommern, currently has +4,600 followers on YouTube as @sh.farming20.
Full portraits of winners together with the jury’s evaluation here.
The contest
The awards in three categories, each with two language sub-categories – German and international – recognize social media profiles that are particularly committed to public relations work in agriculture. The criteria include quality of the content, creativity of the presentation, setting of topics, implementation of the topics in words and images, illustration of the diversity of agriculture, balance of the content, interaction with the community. An independent, international jury of recognized media professionals and experts, convened by the DLG and chaired by Heike Zeller, aHEU, selected the winners in the six categories.
The “DLG Agri Influencer Award” is presented annually. Next year, the international competition will be held as part of Agritechnica 2025, which will take place from November 9 to 15, 2025 at the Hanover Exhibition Grounds, Germany.
