9 to 15 November 2025 in Hanover, Germany – Main theme “Touch Smart Efficiency” – Exhibitor registrations underway – Diverse special areas underline guiding theme – agritechnica.com
Stand bookings for Agritechnica 2025 have been underway since mid-November with large numbers of exhibitors now already signed up for the world’s leading trade fair for agricultural machinery. Agritechnica 2025 will feature a new theme day concept and accompanying technical program. With the slogan “7 days – 7 themes”, the world’s leading trade fair will tailor its offering to particular visitors groups on each of the seven days, from 9 to 15 November. Visitors can expect solutions for networked agricultural systems that use digital technologies to increase efficiency, sustainability and productivity – key drivers behind the guiding theme “Touch Smart Efficiency”. Further features at Agritechnica 2025: the Digital Farm Center, Startup area, Dealer Centre and Science Campus. Exhibitors can register for these. Agritechnica is organised by the DLG (German Agricultural Society).
Under the guiding theme “Touch Smart Efficiency”, Agritechnica 2025 will offer visitors direct access to innovative, connected agricultural systems that employ digital technologies to maintain productivity as well as increase efficiency and sustainability for a hands-on, interactive and tangible experience.
All globally operating farm equipment companies are traditionally represented at the world’s largest venue for agricultural decision-makers and the leading business marketplace. Agritechnica, which takes place every two years, offers the most comprehensive and versatile information platform for international arable farming: from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems.
Special exhibition areas – registration for exhibitors has started
The DLG platform “FarmRobotix will be represented at Agritechnica 2025 for the first time and features the new “Digital Farm Centre”. The FarmRobotix platform will present trends and innovations in robotics, AI, automation, drones and precision farming in crop production. Agritechnica features a revamped Dealer Centre as well as the Science Campus and the dedicated area for Startups. Exhibitor registrations for these areas here.
• Digital Farm Centre
The “Digital Farm Center – presented by FarmRobotix” is the centre of excellence at Agritechnica for robotics, automation, AI, drones and precision farming for crop production. Collected in one central place at the exhibition grounds and organized according to core agricultural areas like harvesting and soil cultivation, the latest technologies will be presented in the Digital Farm Center “to touch” and inspect close-up. The heart of the Digital Farm Center is the “Expert Stage” with specialist presentations and best-practice examples of advanced developments in digitalization, automation and networking that ultimately help increase efficiency.
• Startups
At a dedicated area, startups can present their innovative solutions and pioneering technologies as well as visionary approaches for agriculture. Startups offer fresh ideas and inspiration that can help master current challenges in the industry and make tomorrow’s agriculture more sustainable and digital.
• Dealer centre
Agricultural machinery dealers represent the most important link between manufacturers and end customers. The Dealer Centre at Agritechnica, an exclusive area for specialist dealers from all over the world, offers the ideal conditions for discussions, networking and initiating business. An opportunity to expand partnerships, the center is designed for easy exchange of information on the latest technology.
• Science Campus
The Campus at Agritechnica is a platform for research, teaching and science where universities, institutes and educational establishments present their current projects and latest findings. Offering students, specialists and interested parties the opportunity to identify new career opportunities, the Campus also presents training programs and the latest scientific developments in agriculture.
The ideal complement: Systems & Components
Whether tractor, implement or robot – a machine always consists of multiple components that are cleverly selected and assembled into a final product – from hydraulic cylinders to the latest electronic developments, Systems & Components offers the B2B marketplace for the international supplier industry of agricultural machinery and the off-highway sector. Under the guiding theme ‘Touch Smart Efficiency’, engineers, developers, researchers, procurement managers, dealers, spare parts managers, OEMs and associations convene to discover the latest developments and innovations in the field of components for agricultural machinery and the entire off-highway sector. The focus will be on the topics of “Environment and Safety”, “Innovative Drive Technologies”, “Networking and Automation” and “Digital Services”. Systems and Components is an integratl part of Agritechnica.
